This course provides an overview on how to use different social media channels and web 2.0 technologies to generate traffic for your website and increase the amount of people who visit it. It also offers advice on how to convert those new visitors into paying customers.
The online marketing course also looks at the best ways to measure the success or value of your digital marketing activities, as well as how you can integrate digital marketing into every aspect of your business strategy, from customer acquisition and retention through product development and service. In this section you’ll find a lot of advice on how to build your own website and use it as an online marketing tool. You’ll find out how to choose the best name for your website, how to set up the basic structure for your site, and how to choose an appropriate domain name that reflects the nature of your business. Then you’ll discover what tools you can use to promote online, including Google AdWords and Facebook ads.
Once you’ve built a website and promoted it effectively, there are still ways in which you can improve its performance so that it gets more traffic from search engines and social networks. Course teaches you how to measure and improve the quality of your visitors and visitors, which ultimately improves the number of sales and leads you get.
Course explains why it is very important to think about new ways to use your web presence in order to reach new customers, like mobile and social media marketing. You will be given best practices for how to utilize the mobile devices when searching on smartphones or other mobile devices. Also this course will teach you some of the social media marketing tools that are free on internet, such as twitter, facebook, linkedin but also what can be paid with monthly subscription cost some times up big.
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