Email marketing service is important in marketing strategy. There is no doubt that people are more likely to open emails than company’s website or social media site. Moreover, the recipients of these emails are usually part of a target market and therefore can be easily converted. As an analogy, email marketing is like a newborn child. It requires proper care and attention as there are many things to consider but it will grow into a powerful force that could make or break a brand.
There are various email marketing services.
MailChimp offers powerful yet affordable email marketing service. It has everything you need to properly run an email marketing campaign. For example, it is easy to use, very affordable and it can be integrated with other services such as WordPress or Squarespace. The service also offers social media integration where they can easily create a Facebook ad or Twitter campaign and then add it in the email marketing campaign.
2. Constant Contact
Unlike MailChimp, Constant Contact focuses more on small business owners and non-profit organizations that have limited budget for the campaign but need professional features. This email marketing service is able to provide quality service without breaking the bank.
3. Canada Email
Canada email also offers great features for a low price. Not only does it offer social media integration but it also has autoresponders and advanced segmentation so that you can easily personalize the emails to each recipient. This tool is certainly worth your money as it will save you time in the process of email marketing campaign.
Hubspot is one of the most advanced email marketing services on this list and probably the most expensive too but don’t worry because tech entrepreneurs and professional marketers are willing to pay for this service.
The best email marketing service depends on the person needing it since various factors must be taken into consideration.
Also learn about Affiliate digital marketing