Digital marketing is the art and science of understanding how consumers use digital devices to access digital media, interact with each other online and offline, share information about themselves and make purchases. Digital marketing can be done in various ways.
Content marketing is the process of producing and publishing relevant, valuable, on-demand content to attract and retain a clearly defined audience – with the objective of driving profitable customer action.
Email marketing is a way to connect with present or past customer or audiences through electronic messages sent over the internet or via email system. It allows businesses to create relationships with customers and keep them inform about products, services etc..
Mobile marketing is a targeted advertising that utilizes the mobile phone as an advertising medium by displaying information via any applications like text messages on screen (short code), mobile website or display advertising on the phone’s main screen (interstitials) Or promotional voice message (ringtone).
It is the process of creating, managing and optimizing the content of a website to build relationships with the consumer and maintain brand awareness. Social media marketing is done by creating and sharing content on adequate social media channels like Facebook, YouTube, Twitter, blogs etc..
Direct marketing is a form of marketing in which customers are directly approached to sell or buy a product or service without any intermediation by an advertising agency or sales personnel.
Display advertising is a form of advertising where messages or images appear on the screen of a computer, laptop, tablet, smartphone or other electronic device. It consists of both broadcast (“banner”) and non-broadcast media (“video” or “banner”).
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